Culture
Thred Media is a confluence of culture, creativity, and collaboration. Our ethos relies on the unique contributions of a diverse collective of forward-thinking individuals who strive to add value every day. We actively create a space where diversity, equity, and inclusion (DE&I) are embraced, allowing all employees and stakeholders to blossom regardless of their ethnicity, background, disabilities, orientation, or gender. With original ideas and a relentless work ethic, we strive to succeed and ensure our voices are heard in unison.
A foundation in innovative thought allows us to aim to amplify our voices further, be that through external collaboration or our in-house media. We cherish the principles of social responsibility, equality, diversity, sincerity, inclusion, authenticity, transparency, and community, with kindness sitting paramount among these values. We promote an environment that fosters empowerment, inspiration, education, open communication, positive disruption, and future-oriented thinking.
Values
We value social responsibility, equality, diversity, sincerity, inclusion, authenticity, transparency, community, and most of all, kindness.
We encourage empowerment, inspiration, education, idea generation, communication, positive disruption, and forward thinking.
Diversity, Equity & Inclusion (DE&I)
Thred’s DE&I framework is based on the following impact pillars:
– Improve social progress and impact
– Champion an inclusive culture
– Enhance employee experience
We will demonstrate our commitment to DE&I by:
– Promoting continuous, transparent dialogue at all levels
– Reporting on our DE&I progress
– Maximising our support for the Change Makers within our network through mentoring sessions specific to their areas of interest
Social Change Policy
Thred Media is committed to upholding a high standard of ethical practice both in day-to-day operations and as we make long-term plans for the future.
As far as possible, whilst also maintaining high-quality service to our readers and clients, we strive to consider both the environmental and social climate in every decision. We try to minimise our impact on climate change and maximise our impact on positive social change by considering the following factors:
– The amount of waste we produce and the amount of materials and supplies we use in the office
– The amount of single-use plastic we use
– The journey of our waste, recycling, and upcycling as much as possible
– Where we source our materials and supplies
– How we can minimise our consumption of natural resources including energy and water
– The journey of our employees to and from work
– The diversity of our team and the opportunities we provide
– The values and principles of the companies and individuals we work with
– The accessibility of our workplace
– The content we produce
– The companies, products, and individuals we promote
Business
Thred Media is a Media, Publishing, Consulting, and Production company aimed at teens and young adults. We are Generation Z – from our Founder to our writers, to our creatives, to our readers.
Thred Media is your ally in comprehending and connecting with the teen and young adult demographic. Our offerings extend from delivering comprehensive insights and educational workshops on Gen Z trends to developing, generating, and executing strategies for interacting with this narrative-transforming generation. Our mission is to spearhead future discourses, as well as to offer insight into the actors that are conceptualising the future of business, media, and broader social developments.
Thred Media acts as your partner in understanding and engaging teens and young adults. From providing clients with insights and workshops on Gen Z trends to devising, creating, and implementing strategies to engage this narrative-disrupting generation – we are here to drive the conversation.
Consulting
Our consultancy outreach targeting the Gen Z demographic manifests itself within five key domains: education, insights, publishing, media, and production. By synergising our proficiency in these sectors with our extensive network of Gen Z influencers, activists, entrepreneurs, and social media communities, we can provide a focused, current, and authentic methodology for engaging and capturing the attention of this trendsetting generation.
Moreover, our nuanced understanding of Gen Z behaviour patterns allows us to anticipate shifts in market trends and drive innovative campaigns that resonate on a deep, culturally significant level. Utilising sophisticated data analytics, amongst other tools, we are able to uncover what matters most to this generation and customise our approach accordingly. From developing educational programs that align with their progressive values, to curating insightful content that fosters understanding, we’re committed to empowering Gen Z, facilitating their growth and helping brands connect with them in a meaningful, lasting way.
Publishing
At the heart of our publishing enterprise lies our website, thred.com. This digital space is specifically crafted for the youth who are shaped by their unique culture and driven by social change. Here, they can share trending topics and engage in vital dialogues about issues that matter to their generation. We aim to serve as a positive, unifying catalyst that inspires social spirit by aligning and integrating with global Gen Z movements.
Alongside our team of editors and in-house writers, we’re cultivating a worldwide ecosystem of young journalists and activists eager to share their narratives. These remote contributors focus on news and social justice, offering refreshingly authentic and transparent reporting from the ground. We are committed to empowering young activists and writers by providing a platform that amplifies the Gen Z movement. This commitment serves as the centrepiece of the Thred philosophy.
Media
We craft genuine, digital-centric content that captivates, enlightens, motivates, and empowers our Gen Z readership. Our collaborative engagement with our community strengthens Gen Z movements on a global scale. Our primary goal is to ensure that our content resonates deeply with our audience, sparking curiosity and fostering a culture of learning, innovation, and action. By leveraging the power of collective intelligence, we not only nurture a vibrant, connected community but also contribute to the global momentum of Gen Z movements.
Production
We produce short and long-form videos and animations on a daily basis, appearing across all social media platforms and YouTube. Our unique and original productions – Thred Dailies, Thred Talks, Thred Reviews – are our signature weekly productions.
Partnerships
To gain greater proximity to the unfolding narrative, we invite you to become a sponsorship partner. We offer a multitude of Partnership Packages, encompassing benefits such as a permanent placement for your logo on the Thred website, the opportunity to bolster our video content, exclusive event access, and premium admission to the Thred Network. We ensure that our partnership serves your best interests.
For additional details, feel free to call or email us. We eagerly anticipate the opportunity to discuss these prospects further and provide you with a comprehensive media kit.
